Make Every Sip Count with Ribena
Welcome to the Ribena-Water Unite partnership space!
Thank you for your visiting our page. Find out more about the Water Unite and the Ribena partnership where 1p from every litre of Ribena sold in Co-Op during 2024 helps funds clean water projects with us here at Water Unite.
Together, we are tackling water poverty and funding clean water and sanitation solutions, and you can too, simply by purchasing your favourite Ribena drink in Co-op stores across the UK during 2024.
With your purchase, you are supporting remarkable programmes such as Jibu!
In its tireless effort to combat water poverty across Africa, Jibu established a decentralized solution for accessing safe drinking water affordably. By utilising innovative solar-powered technology, Jibu purifies water from diverse sources like groundwater, surface water, and piped water.
Jibu's franchisee model not only ensures access to clean water but also fosters job creation and entrepreneurship opportunities within local communities. Jibu's incredible impact includes producing over 125 million litres of clean, safe drinking water annually, serving almost 500,000 people.
Our mission in partnership
Our partnership with Ribena began in 2024 and we are thrilled to launch this campaign to address water poverty and scarcity issues.
Through engaging in-store promotions and a strong presence on social media, we strive to increase awareness about how your daily Ribena purchases can support impactful and transformative projects and enhance water security across East Africa and Southeast Asia.
Our partnership with Ribena is helping to fund amazing businesses that are turning the tide on water insecurity, such as Jibu.
Ribena - Sustainable Drink Ambassadors
Ribena has consistently demonstrated its commitment to sustainable business practices through the work it does with its blackcurrant growers. This includes best practise for sustainable agriculture such as maintaining hedgerows, rough grass margins, green headlands and planting native trees. Additionally, Ribena has been using 100% recycled plastic in its bottles* since 2007.
*Excluding cap and label.
This dedication to sustainability is why Ribena has partnered with Water Unite, aiming to further its environmental and social impact to go above and beyond to champion sustainable business.
According to the UNEP, 2.4 billion people currently live in water stressed countries. By 2025, two thirds of the world’s population will be experiencing water stress and 1.8 billion people will be facing what the FAO have called “absolute water scarcity”.
Through its campaign, Ribena are aiming to not only contribute to vital projects that are aiming to create a more water-secure world, but to educate and engage with its customers on this subject.
By purchasing Ribena products at Co-op stores, you too can help create a more water secure world!
To find out more about Ribena visit: Ribena.co.uk
2024 RIBENA is a registered trademark of Lucozade Ribena Suntory Ltd.
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